Business signage – benefiting your business

Did you know that signage is an effective form of advertising for your business?

As well as that signs provide many benefits, they serve as a type of silent salesperson for your business. Exterior signs draw attention to your place of business and help differentiate it from others on the street. 

Exterior Business signage

External signage is a powerful advertising tool. With 70% of purchase decisions made in-store, driving footfall into the store is key for retailers, and nothing does that better than targeted high impact poster advertising outside the store.

 

 

 

 

 

 

 

 

 

 

 

 

 

Signs can be an essential component of a business’s overall marketing strategy. A sign that contains a business’s logo can help reinforce its brand. Signs are also used to draw attention to promotions and to convey information about the business. Because an exterior sign is visible 24 hours a day, 365 days a year, its effect is continuous.

Interior Business Signage

Interior signs help customers locate merchandise and can lead to impulse sales when added to special displays. Signs serve as a primary link between a business and its customers.

 

For businesses that have limited marketing funds, signs can be a cost-effective form of marketing. According to recent research by small firms organisations, the cost-per-thousand (a common method used to measure the cost of reaching a thousand potential customers) is much lower for signage than other types of advertising, such as radio, televisions and newspapers.

Don’t have a particular design for your business sign?

We can look after that too. We do this every day so we’ll make it as painless as possible. Business signs come in a range of formats, styles and options. In order to properly and fully assess the options available to your specific business’s needs, please contact our team today and we will arrange a meeting to go through everything in detail with you.