There is no doubt that over the past ten years digital technology and the internet has changed the marketing and advertising landscape worldwide. Online blogs, e-commerce and social media marketing are all the norm in today’s marketing. Communication has altered because a lot of companies are emailing their day to day business correspondence. There may be a lot of businesses asking themselves the following question:
Is Printed Business Stationery Still Important in today’s digital age?
Without question printed business stationery is still important in our commercial lives today and here are some of the reasons why:
- It shows a personal touch: It has now become less often that we receive a piece of personalised mail on a nice, professionally printed letterhead. Most communication is via email, so this could differentiate your company from all the rest and demonstrate a personal touch to your target market or customers.
- Brand awareness: Using printed business stationery is a great way to increase your brand awareness as well as reinforcing your company’s professionalism and attention to detail.
- Direct Mail: As previously mentioned, direct mail is still an effective way to stay in touch with your target market. This can be as part of an integrated marketing campaign or even something as simple as a nice open letter to your customers thanking them for their business.
The team at Midland Print – Signs can help with all your printed business stationery needs
Can you remember the last time you received a nice thank you note from one of your suppliers? What an excellent way to show that personal and professional touch! It can help your business to stand out from the competition.
For more details on how Midland Print – Signs can help make your company stand out with printed business stationery, call our print team on 09064 44779 email:firstname.lastname@example.org.