See-through window graphics. How do they work?


See-through window graphics seem to be everywhere. We see them on shop and business windows, businesses, bus shelters, phone boxes and on vehicles all over Ireland. While see-through window graphics are widely used for advertising products, brands and services, they can also be used as art to dress up a boring space or to obscure an unattractive interior. Used well, see-through window graphics are extremely striking and noticeable even from a distance. But how do they work?

One side of the story

Graphics are printed on one side of an adhesive-backed material. However, the print is applied as a pattern of dots. Up to 50% of the surface remains unprinted and is therefore see-through. When looking at the printed side the eye focuses on the coloured areas because they reflect light. This tricks the eye into ignoring the unprinted areas where the light simply passes through.

The inside view

On the rear adhesive side of the graphic, a black backing precisely covers the printed dots, leaving the unprinted areas completely clear. When looking through the glass from the back the eye sees only the light coming through the unprinted areas. Because the black backing of the print absorbs light, these parts are much less visible to the eye, which sees only the dominating areas dominated by light travelling through them. This makes the entire graphic appear transparent.

The benefits of see-through window graphics

As well as creating striking images on the outside of the glass, see-through graphics reduce glare and UV light – handy if sun (when it appears) shines directly into your building. If your windows are street-facing or in an area where people can see into your building, see-through window graphics create privacy. They’re commonly used on vehicle side and rear windows too as people outside can clearly see the advertising or message, while those inside can still see out.

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Our talented team at Midland Print can design window graphics to any specification. We are an ISO certified business, meaning we provide our customers with the highest standards possible. Call us today on (090) 644 4779 or go to our quick quote form and one of our experienced team will be in touch. Visit for our full range of products and services.