Midland Print Athlone is in business now for 14 years and the greatest challenge remains…convincing local businesses to stay local with their printing and signage needs. Many people might be amazed to learn that quite a significant number of Athlone businesses, from large to small, from manufacturing to service industry and from schools to shops, […]
The pace of innovation, with its ceaseless introduction of new products, services, channels and markets, has radically altered how we approach design. Visual identity development was once thorough, deliberate and based on the premise that a brand’s identity should be enduring. However, the social media imperative—to interact with customers in real time—and declining marketing budgets […]