See-through window graphics. How do they work?

See-through window graphics seem to be everywhere. We see them on shop and business windows, businesses, bus shelters, phone boxes and on vehicles all over Ireland. While see-through window graphics are widely used for advertising products, brands and services, they can also be used as art to dress up a boring space or to obscure […]

6 Reasons Why Wedding Invitations Will Never Go Digital

If there is one thing that probably won’t ever go digital, it’s wedding invitations. The long-held tradition of sending wedding invites to guests. According to etiquette expert Lizzie Post, co-president of the Emily Post Institute, going paperless is not appropriate for a wedding—especially when keeping in mind they are kept as keepsakes, not to mention […]

Which is better – digital or print textbooks?

In most cases, schools and universities are still using print textbooks for courses—though iPads, laptops, and digital resources have become significantly more common in the classroom in the past 10 years. Some studies have indicated that reading in print leads to better recall and superior performance on tests, hence the enduring popularity of print textbooks […]

Brand Identity

The pace of innovation, with its ceaseless introduction of new products, services, channels and markets, has radically altered how we approach design. Visual identity development was once thorough, deliberate and based on the premise that a brand’s identity should be enduring. However, the social media imperative—to interact with customers in real time—and declining marketing budgets […]

The world of digital printing

The world of Digital Printing Today, the world of digital printing is open to everyone, from the individual at home who wants to print photographs, right through to top corporations. As overall print quality has improved, the implications of digital printing have also become much clearer. Quicker printing Digital printing has improved the industry in […]

Is paper and print still important?

Is paper and print still important? From traditionalists to technologists, we asked the experts There’s no denying we live in a digital world, but it seems that printed communications still hold a place in our hearts, despite what the naysayers will have you believe. To find out just how important the medium still is, we […]

Business signage – benefiting your business

Did you know that signage is an effective form of advertising for your business? As well as that signs provide many benefits, they serve as a type of silent salesperson for your business. Exterior signs draw attention to your place of business and help differentiate it from others on the street.  Exterior Business signage External […]

Why Printed Business Stationery is Still Important

There is no doubt that over the past ten years digital technology and the internet has changed the marketing and advertising landscape worldwide. Online blogs, e-commerce and social media marketing are all the norm in today’s marketing.  Communication has altered because a lot of companies are emailing their day to day business correspondence. There may […]

Professional print services or DIY-you decide!

Printing your own material might seem like a cheaper alternative to using a professional printer, but all too often it’s a false economy. Here at Midland Print & Graphic Design we’re often asked to urgently print a job that has gone wrong elsewhere. Of course we’re always happy to oblige and we’ve found that once […]